We've Run Paid Ads for 7,000+ Clients. Then We Built Ciaro.
Ciaro is built by Admoon (Altariq Almobasher Digital Marketing Co L.L.C) — a Google Ads and PPC agency that has actively managed roughly $50M/month in ad spend and analyzed 200M+ paid clicks across more than 7,000 client accounts since 2013. We built Ciaro because our clients kept asking the same question: how much of our budget is real?
What started as an internal fraud-analysis tool for our own client accounts became Ciaro. Today it protects advertisers we've never managed campaigns for — but the patterns it detects came from 12 years of watching the same fraud signatures appear, again and again, across thousands of real client accounts.
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From Agency to Product
12 years of running campaigns. 5 milestones that turned an internal tool into Ciaro.
Ciaro Is Built by Admoon
Admoon is a Google Ads and PPC performance agency founded in 2013. Over 12 years, we've managed paid acquisition for more than 7,000 client accounts across eCommerce, lead generation, legal, insurance, home services, finance, and B2B SaaS — currently operating roughly $50M/month in active ad spend (Jan 2024 – Mar 2026 sample window).
Ours comes from twelve years of looking.
Most fraud-detection tools are built by software companies that have never run a campaign at 2am watching CPCs climb. Ciaro is built by a team that's spent 12 years doing exactly that — and the detection patterns the system recognizes today come from real fraud signatures we identified in real client accounts across more than a decade.
When a tool tells you a click looks fraudulent, you should care who's behind that judgment. Ours comes from twelve years of looking.
Why We Built Ciaro
Our clients kept asking us a question we couldn't fully answer.
"How much of our ad budget is actually reaching real customers?" Across thousands of audit conversations over the years, we kept finding the same answer — and it was worse than most clients expected.
We tried existing fraud tools. They caught the obvious cases — known bot networks, datacenter IPs, crude attacks. They missed the sophisticated patterns we were seeing in our client accounts every day. So we built our own internal detection system.
By 2024, that internal system had identified fraud patterns across hundreds of our agency's accounts. Clients started asking if they could use it directly. We turned it into a product. That product is Ciaro.
We didn't pivot from agency to SaaS. We're still an agency. We just built the tool we wished had existed when we started running campaigns in 2013.
How We Think About Fraud
We define click fraud as a data integrity problem, not a budget problem. When advertising systems learn from manipulated behavior, every optimization layer above them becomes less reliable — bidding, attribution, audience quality, and acquisition costs all degrade. Blocking invalid traffic matters because clean data matters.
Detection should be conservative, not aggressive.
Anyone can block traffic aggressively. The hard part is preserving real customers. Across 12 years and 7,000 clients, we learned what real customer behavior looks like — and we designed Ciaro to favor evidence over aggression.
Transparency over black-box scoring.
If a system can't explain why a click was flagged, it can't be trusted operationally. Every block in Ciaro is reviewable, with the underlying signals visible.
Fraud detection is adversarial.
The goal isn't perfection. It's making manipulation significantly harder, more expensive, and less effective. Our agency experience taught us that fraud evolves continuously; detection systems have to evolve with it.
What Ciaro Does — and Doesn't Claim
Trust is built by what you refuse to claim, not what you promise.
The Team Behind Ciaro
- Google Ads Certified (since 2017)
- Meta Blueprint Certified
- Microsoft Ads Certified Professional
- B.Sc. & M.Sc. in Information Technology
- Senior PPC Engineer, Admoon (2013–present)
- "The State of Click Fraud in MENA: A 700-Account Benchmark" — Q1 2026
- Speaker, Dubai Digital Marketing Summit 2025
Built by Ali Hajizade — 12 Years Running ~$50M/month in Managed Ad Spend
This wasn't a startup opportunity for us. It was an operational problem we lived with every day. We had real skin in the game. I've spent the last 12 years running paid campaigns at Admoon — a performance agency I co-founded that currently manages roughly $50M/month in ad spend and has analyzed 200M+ paid clicks across more than 7,000 client accounts on Google, Meta, and Microsoft.
Click fraud is the single biggest problem I've watched clients quietly lose money to. Not the kind platforms catch. The sophisticated kind — competitor IPs cycling through VPNs, click farms using real devices, bots that mimic human behavior well enough to pass built-in filters.
We had skin in the game long before Ciaro existed. We weren't outside observers studying click fraud academically. We were the people watching CPCs rise at 2am, seeing fake leads hit CRMs, and explaining wasted spend to clients every month. Ciaro was built from that frustration.
Ciaro is a small, technical team. Engineers, fraud researchers, and infrastructure builders — backed by Admoon's 12 years of agency operations. Most of the company works on detection systems and signal infrastructure. We're not sales-led, and we don't describe ourselves as world-class disruptors. We describe ourselves as the people who got tired of watching a solvable problem stay unsolved.
Want to Talk to Us?
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If you'd rather talk first, we're at ali@ciaro.click — or message Ali directly on LinkedIn.
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